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Hand block printed — natural dyes
White Elephant The Coastal Collection

The Coastal Collection — Drop No. 001

Cut for the coast.
Block printed by hand.

The Coastal Collection — three looks on a weathered dockEditorial — group on weathered dock, marine overcast — 3:2

The Core Six

The Craft

Carved

Sheesham blocks, hand-carved by master carvers. Every motif begins as a chisel line.

Dyed

Natural indigo vat and dabu mud resist. Depth built dip by dip.

Printed

Table-printed by hand, block by block. The repeat carries a human rhythm.

The Motifs

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Made for nursing

The wrap ties fully open for easy access. No clips, no panels, no hardware.

The Print

The Workshop

Printed by Kothari Hand Block Printers, Bagru, India, under a design adaptation fee, per-metre royalty, and named credit on every label. Blocks hand-carved; carver credited.

Care

Cold hand wash, shade dry. Natural indigo may crock lightly at first wears — it settles.

Shipping

Ships within 5 business days. Returns within 30 days, unworn.

Fabric
Fine handloom mulmul cotton
Technique
Printed by
Kothari Hand Block Printers, Bagru, India

The Craft

Every piece begins as a drawing, becomes a carved sheesham block, and is printed by hand at the workshop tables. The cloth is fine handloom mulmul; the dyes are natural — indigo from the vat, resist from river mud.

Carved

Motif to chisel to block. Design exclusivity is term-limited; the carver's credit is perpetual.

Dyed

Dabu resist is printed in mud and resin, then the cloth meets the indigo vat.

Printed

Registration by eye and hand — a half-millimetre of drift is the signature.

Motif Glossary

The Workshop

Kothari Hand Block Printers, Bagru, India. Design adaptation fee, per-metre royalty, and the printer's name on every hang tag. The artisans edit our motifs to what blocks and dabu can do — that delta is the collaboration.

Our Story

The Name

A white elephant is supposed to be the thing too rare to use and too dear to keep. We keep it anyway — cloth made slowly, by hand, meant to be worn hard and kept long. The idiom, inverted.

Airavata

In the old story, the white elephant Airavata was churned from the ocean of milk — an elephant born of the sea. He draws up water and returns it as rain. A craft from India, worn where the water is: the whole idea in one figure.

The Terms